We turn complexity into content that works for your users and your business
We help companies with complex products or services to design content that serves their users, whilst improving the system that produces it.
We do this through targeted interventions
that bring about real and lasting change.
Our approach
Content-related issues almost alwayshave organisational roots. That is why we always start by analysing the system that produces that content: the people, the processes and the tools.
We understand the system
We listen to the people who work with content every day and analyse how it's produced. Often, how things work on paper and how they actually work are two very different stories. It's in that gap that the real causes of problems are found.
We decide where to intervene
We identify where content is slowing conversions, creating friction for users, or increasing operational costs and we choose the areas where intervening unlocks the most value, for users and for the business.
We design the solutions
We intervene in a targeted way on the priorities identified: redesigning flows and content, redefining processes, and building standards. The goal is to put the system in a position to produce useful content effectively and sustainably over time.
How we can start working together
Every collaboration begins with a conversation. From there, we work together to choose the most suitable approach for the stage your product or service is at.
Free Content Discovery Call
A first conversation where we start from the visible content of your product or service to explore together the system that produces it (the processes, the people, the tools). The goal is to understand where content is creating problems for users and for the business, and to identify possible improvement opportunities.
How it works:
- Fill in the form at the bottom of the page;
- We send you a link to book the call;
- After the call, we send you a list of recommendations and actionable insights.
Content Design Sprint · 4 weeks
It is a four-week programme. We begin by analysing the system that produces the content (people, processes, tools) to understand the root causes of the problems. We then focus on the content by redesigning the most critical areas, those that unlock the most value for users and for the business.
What you get:
- Redesigned content that boosts conversions and reduces support requests;
- Prototypes tested with real users;
- Clear operational guidelines for the design and development team.
Embedded Content Strategist
A Content Strategist who works closely with your team, with the aim of improving your organisation’s ability to produce content that aligns users’ needs with business objectives, in an independent, effective and sustainable manner.
What you get:
- Content production processes and governance improved over time;
- Shared standards and practices across teams and channels;
- Redesign of workflows and content for the most critical areas.
Are you an agency or a freelance consultant?
We are your content partner for your clients’ projects.
Whether the project is yet to begin or is already underway, we adapt to your process, integrate with your team and take care of the content from strategy through to governance.
Carmine Pellegrino
Content Designer
Founder & CEO, minuscola
minuscoladraws on the experience gained as a UX and Content Designer through years of collaboration with product teams, agencies and companies.
At a time when artificial intelligence has made it easier to produce content on a large scale, I am convinced that what remains fundamental is understanding people’s needs, motivations and expectations: both those who produce that content and those who use it. It is from this understanding that an organisation’s ability to produce content that truly serves a purpose is built.
FAQ
If you have other questions, feel free to email us athello@minuscola.design.
Content Design was created to respond to people's real needs in the clearest and most effective way possible. In practice, it means designing content based on data and evidence to offer people what they need, at the right time and in the most suitable format.
Complexity can stem from technology: an innovative product that is difficult to explain and describe to those who do not understand how it works. But it can also stem from the subject matter itself: services relating to money, health or other sensitive issues, where people approach them with doubts, fears and high expectations. In both cases, the content must serve a dual purpose: to explain and reassure at the same time.
It depends on where you start, but generally speaking: clearer content that guides users towards the right action, fewer support requests, more conversions, and communication that aligns with the business’s objectives.
Pricing depends on the nature of the problem and the depth of the intervention. We work through three engagement models: the Content Design Sprint for focused, four-week interventions; the Embedded Content Strategist for organisations that want to work on the system over time; and the free Content Discovery Call for those who want to understand where to start.
The best way to receive a tailored proposal is to begin with the Discovery Call: we analyse your product, explore the system that produces the content together, and define the path that best fits your situation. It's free and with no commitment.
Not directly. Our focus is on language in context: messages, microcopy, and text that guide users during their interaction with a product or service. We work on tone of voice only when it helps make content clearer, more consistent, and understandable.
No, we don’t work on traffic acquisition or writing articles. We focus on ‘service-oriented’ content: the kind that guides users as they navigate a website, app or digital service, helping them to understand and carry out their actions with ease. Where necessary, we can ensure your content is optimised for SEO and that search results are consistent with your brand and do not undermine the trust of your potential users.
Yes, we use generative artificial intelligence (GenAI) tools, primarily to support research and design. We take a critical approach to this: we continuously test, evaluate and reflect on the limitations and opportunities these tools offer, with the aim of improving processes and outcomes. For further details, please read our GenAI Content Policy.
We mainly work on digital experiences (websites, apps, management systems), but we also apply content design principles to internal documents (operational or strategic) when they improve clarity and efficiency for those who use and read them.
Always. Content Design works best as part of a collaborative process with UX, product design, user research, and development.
Book a meeting
Fill in the form or email us hello@minuscola.design to book a call and discuss how we can work together to improve your content and the way it is produced.