{"id":1634,"date":"2026-06-27T09:11:57","date_gmt":"2026-06-27T09:11:57","guid":{"rendered":"https:\/\/www.minuscola.design\/?page_id=1634"},"modified":"2026-07-11T05:56:25","modified_gmt":"2026-07-11T05:56:25","slug":"home-3-0","status":"publish","type":"page","link":"https:\/\/www.minuscola.design\/en\/","title":{"rendered":"Home 3.0"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull ext-hero-section is-style-default has-global-padding is-layout-constrained wp-container-core-group-is-layout-8870cb56 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--70);padding-bottom:var(--wp--preset--spacing--70)\">\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-cb0a7ccb wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column ext-animate--on is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading alignwide ext-animate--off\">Trasformiamo la complessit\u00e0 in <mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-primary-color\">contenuti che funzionano<\/mark> per i tuoi utenti e per il tuo business<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column ext-animate--on is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading ext-animate--off\">Aiutiamo aziende con prodotti o servizi complessi a progettare contenuti che servono agli utenti, migliorando il sistema che li produce.<br>Lo facciamo attraverso interventi mirati <br>che abilitano un cambiamento reale e duraturo.<\/h4>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link wp-element-button\" href=\"#servizi\">Come possiamo lavorare insieme<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull is-style-ext-preset--group--natural-1--section has-tertiary-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-8870cb56 wp-block-group-is-layout-constrained is-style-ext-preset--group--natural-1--section--1\" id=\"approccio\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--70);padding-bottom:var(--wp--preset--spacing--70)\">\n<h2 class=\"wp-block-heading has-text-align-center ext-animate--on\">Il nostro approccio<\/h2>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center\">I problemi di contenuto hanno quasi sempre <strong>radici organizzative<\/strong>. Per questo partiamo sempre dall&#8217;analisi del sistema che produce quel contenuto: le persone, i processi, gli strumenti.<\/h4>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-9705efd8 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-stretch ext-animate--on is-layout-flow wp-container-core-column-is-layout-ff1e87f5 wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-style-ext-preset--group--natural-1--item-card-1--align-center has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-ext-preset--group--natural-1--item-card-1--align-center--2\">\n<div class=\"wp-block-group is-style-default has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-image aligncenter size-large ext-aspect-landscape wp-duotone-primary-foreground\"><img decoding=\"async\" src=\"data:image\/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSI0OCIgaGVpZ2h0PSI0OCIgZmlsbD0iIzAwMDAwMCIgdmlld0JveD0iMCAwIDI1NiAyNTYiPjxwYXRoIGQ9Ik0xMjgsMjRBMTA0LDEwNCwwLDEsMCwyMzIsMTI4LDEwNC4xMSwxMDQuMTEsMCwwLDAsMTI4LDI0Wm0wLDE5MmE4OCw4OCwwLDEsMSw4OC04OEE4OC4xLDg4LjEsMCwwLDEsMTI4LDIxNlpNMTQwLDgwdjk2YTgsOCwwLDAsMS0xNiwwVjk1bC0xMS41Niw3LjcxYTgsOCwwLDEsMS04Ljg4LTEzLjMybDI0LTE2QTgsOCwwLDAsMSwxNDAsODBaIj48L3BhdGg+PC9zdmc+\" alt=\"\" style=\"object-fit:cover\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\">Capiamo il sistema<\/h3>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Ascoltiamo chi lavora con il contenuto ogni giorno e analizziamo come viene prodotto. Spesso come le cose funzionano sulla carta e come funzionano davvero sono due storie diverse. \u00c8 in quel gap che si trovano le cause reali dei problemi.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-stretch ext-animate--on is-layout-flow wp-container-core-column-is-layout-ff1e87f5 wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-style-ext-preset--group--natural-1--item-card-1--align-center has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-ext-preset--group--natural-1--item-card-1--align-center--3\">\n<div class=\"wp-block-group is-style-default has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-image aligncenter size-large ext-aspect-landscape wp-duotone-primary-foreground\"><img decoding=\"async\" src=\"data:image\/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSI0OCIgaGVpZ2h0PSI0OCIgZmlsbD0iIzAwMDAwMCIgdmlld0JveD0iMCAwIDI1NiAyNTYiPjxwYXRoIGQ9Ik0xMjgsMjRBMTA0LDEwNCwwLDEsMCwyMzIsMTI4LDEwNC4xMSwxMDQuMTEsMCwwLDAsMTI4LDI0Wm0wLDE5MmE4OCw4OCwwLDEsMSw4OC04OEE4OC4xLDg4LjEsMCwwLDEsMTI4LDIxNlptMjUuNTYtOTIuNzRMMTIwLDE2OGgzMmE4LDgsMCwwLDEsMCwxNkgxMDRhOCw4LDAsMCwxLTYuNC0xMi44bDQzLjE3LTU3LjU2YTE2LDE2LDAsMSwwLTI3Ljg2LTE1LDgsOCwwLDAsMS0xNS4wOS01LjM0LDMyLDMyLDAsMSwxLDU1Ljc0LDI5LjkzWiI+PC9wYXRoPjwvc3ZnPg==\" alt=\"\" style=\"object-fit:cover\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\">Decidiamo dove intervenire<\/h3>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Identifichiamo dove il contenuto frena le conversioni, genera attrito per gli utenti o aumenta i costi operativi, e scegliamo le aree dove intervenire sblocca pi\u00f9 valore, per gli utenti e per il business.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-stretch ext-animate--on is-layout-flow wp-container-core-column-is-layout-ff1e87f5 wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-style-ext-preset--group--natural-1--item-card-1--align-center has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-ext-preset--group--natural-1--item-card-1--align-center--4\">\n<div class=\"wp-block-group is-style-default has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-image aligncenter size-large ext-aspect-landscape wp-duotone-primary-foreground\"><img decoding=\"async\" src=\"data:image\/svg+xml;base64,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\" alt=\"\" style=\"object-fit:cover\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\">Progettiamo le soluzioni<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Interveniamo in modo mirato sulle priorit\u00e0 identificate: riprogettando flussi e contenuti, ridefinendo processi e costruendo standard. L&#8217;obiettivo \u00e8 mettere il sistema nelle condizioni di produrre contenuti utili in modo efficace e sostenibile nel tempo.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull is-style-default has-global-padding is-layout-constrained wp-container-core-group-is-layout-8870cb56 wp-block-group-is-layout-constrained\" id=\"servizi\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--70);padding-bottom:var(--wp--preset--spacing--70)\">\n<div class=\"wp-block-group alignwide ext-is-logical-start has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-4e8e568a wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading alignwide ext-animate--on\">Come possiamo iniziare a lavorare insieme<\/h2>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-left alignwide ext-animate--on\">Ogni collaborazione inizia con una conversazione. Da l\u00ec, scegliamo insieme <strong>il percorso pi\u00f9 adatto<\/strong> alla fase in cui si trova il tuo prodotto o servizio.<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-cb0a7ccb wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<div class=\"wp-block-group is-style-ext-preset--group--brutalism-1--item-card-1--align-start has-background-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-5a5249b1 wp-block-group-is-layout-constrained is-style-ext-preset--group--brutalism-1--item-card-1--align-start--5\" style=\"padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40)\">\n<div class=\"wp-block-group is-content-justification-space-between is-nowrap is-layout-flex wp-container-core-group-is-layout-9a7afd8d wp-block-group-is-layout-flex\" style=\"border-bottom-color:var(--wp--preset--color--foreground);border-bottom-width:1px;padding-top:0;padding-right:0;padding-bottom:var(--wp--preset--spacing--30);padding-left:0\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-d4c2d7a2 wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<h3 class=\"wp-block-heading has-text-align-left\" style=\"margin-top:16px;font-size:clamp(1.119rem, 1.119rem + ((1vw - 0.2rem) * 1.052), 1.75rem);\">Free Content Discovery Call<\/h3>\n<\/div>\n<\/div>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:0\">\u00c8 una prima conversazione in cui partiamo dal contenuto visibile del tuo prodotto o servizio per esplorare insieme il sistema che lo produce (i processi, le persone, gli strumenti). L&#8217;obiettivo \u00e8 capire dove il contenuto crea problemi per gli utenti e per il business, e identificare possibili opportunit\u00e0 di miglioramento.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" style=\"padding-top:0;padding-bottom:0\"><strong>Come funziona:<\/strong><\/h4>\n\n\n\n<ol class=\"wp-block-list\">\n<li class=\"has-small-font-size\">Compila il form in fondo alla pagina;<\/li>\n\n\n\n<li class=\"has-small-font-size\">Ti inviamo un link per prenotare la call;<\/li>\n\n\n\n<li class=\"has-small-font-size\">Dopo la call ti mandiamo una lista di raccomandazioni e ipotesi di intervento.<\/li>\n<\/ol>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--40)\">\n\n\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100 is-style-outline is-style-outline--7\"><a class=\"wp-block-button__link wp-element-button\" href=\"#contatti\" style=\"padding-right:0;padding-left:0\" target=\"_blank\" rel=\"noreferrer noopener\">Contact us<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<div class=\"wp-block-group is-style-ext-preset--group--brutalism-1--item-card-1--align-start has-background-color has-primary-background-color has-text-color has-background has-link-color wp-elements-794b79e14d2697766da663a7977a1ea6 has-global-padding is-layout-constrained wp-container-core-group-is-layout-5a5249b1 wp-block-group-is-layout-constrained is-style-ext-preset--group--brutalism-1--item-card-1--align-start--8\" style=\"padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40)\">\n<div class=\"wp-block-group is-content-justification-space-between is-nowrap is-layout-flex wp-container-core-group-is-layout-9a7afd8d wp-block-group-is-layout-flex\" style=\"border-bottom-color:var(--wp--preset--color--foreground);border-bottom-width:1px;padding-top:0;padding-right:0;padding-bottom:var(--wp--preset--spacing--30);padding-left:0\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-d4c2d7a2 wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<h3 class=\"wp-block-heading has-text-align-left has-background-color has-text-color has-link-color wp-elements-cedfae07f0e114d39b4fa9762fbe02f9\" style=\"margin-top:16px;font-size:clamp(1.119rem, 1.119rem + ((1vw - 0.2rem) * 1.052), 1.75rem);\">Content Design Sprint \u00b7 4 settimane<\/h3>\n<\/div>\n<\/div>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\" style=\"margin-top:var(--wp--preset--spacing--30)\">\u00c8 un percorso di quattro settimane. Partiamo dall&#8217;analisi del sistema che produce il contenuto (persone, processi, strumenti) per capire le cause reali dei problemi. Poi interveniamo sul contenuto riprogettando le aree pi\u00f9 critiche, quelle che sbloccano pi\u00f9 valore per gli utenti e per il business.<\/p>\n\n\n\n<h4 class=\"wp-block-heading has-background-color has-text-color has-link-color wp-elements-47ff6fc252589bceb4376e31b8380776\">Cosa ottieni:<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-small-font-size\">Contenuti riprogettati che aumentano le conversioni e riducono le richieste di assistenza;<\/li>\n\n\n\n<li class=\"has-small-font-size\">Prototipi testati con utenti reali;<\/li>\n\n\n\n<li class=\"has-small-font-size\">Indicazioni operative chiare per il team di design e sviluppo.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--40)\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100 is-style-outline is-style-outline--9\"><a class=\"wp-block-button__link wp-element-button\" href=\"#contatti\">Contattaci<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.34%\">\n<div class=\"wp-block-group is-style-ext-preset--group--brutalism-1--item-card-1--align-start has-background-color has-foreground-alt-background-color has-text-color has-background has-link-color wp-elements-6bdd6d483cd5b4fc922bf2e6f9c05762 has-global-padding is-layout-constrained wp-container-core-group-is-layout-5a5249b1 wp-block-group-is-layout-constrained is-style-ext-preset--group--brutalism-1--item-card-1--align-start--10\" style=\"padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40)\">\n<div class=\"wp-block-group is-content-justification-space-between is-nowrap is-layout-flex wp-container-core-group-is-layout-9a7afd8d wp-block-group-is-layout-flex\" style=\"border-bottom-color:var(--wp--preset--color--foreground);border-bottom-width:1px;padding-top:0;padding-right:0;padding-bottom:var(--wp--preset--spacing--30);padding-left:0\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-d4c2d7a2 wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<h3 class=\"wp-block-heading has-text-align-left has-background-color has-text-color has-link-color wp-elements-19406cdb8e75ebb9577ec4c0c60168a5\" style=\"margin-top:16px;font-size:clamp(1.119rem, 1.119rem + ((1vw - 0.2rem) * 1.052), 1.75rem);\">Embedded Content Strategist<\/h3>\n<\/div>\n<\/div>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\" style=\"margin-top:var(--wp--preset--spacing--30)\">Un Content Strategist che lavora a stretto contatto con il tuo team, con l&#8217;obiettivo di migliorare la capacit\u00e0 della tua organizzazione di produrre contenuti che fanno incontrare i bisogni degli utenti con gli obiettivi di business, in modo autonomo, efficace e sostenibile.<\/p>\n\n\n\n<h4 class=\"wp-block-heading has-background-color has-text-color has-link-color wp-elements-47ff6fc252589bceb4376e31b8380776\">Cosa ottieni:<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-small-font-size\">Processi e governance della produzione del contenuto migliorati nel tempo;<\/li>\n\n\n\n<li class=\"has-small-font-size\">Standard e pratiche condivise tra team e canali;<\/li>\n\n\n\n<li class=\"has-small-font-size\">Riprogettazione di flussi e contenuti per le aree pi\u00f9 critiche.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--40)\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100 is-style-outline is-style-outline--11\"><a class=\"wp-block-button__link wp-element-button\" href=\"#contatti\">Contattaci<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-foreground-alt-color has-alpha-channel-opacity has-foreground-alt-background-color has-background is-style-default\"\/>\n\n\n\n<div class=\"wp-block-group alignfull is-style-ext-preset--group--natural-1--section has-background-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-ext-preset--group--natural-1--section--12\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--70);padding-bottom:var(--wp--preset--spacing--70)\">\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-e2b55219 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top ext-animate--off is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading ext-animate--on\">Sei un&#8217;agenzia o un consulente freelance?<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"ext-animate--on wp-block-paragraph\">Siamo <strong>il tuo partner di contenuto<\/strong> per i progetti dei tuoi clienti. <br>Che il progetto debba ancora iniziare o sia gi\u00e0 in corso, ci adattiamo al tuo processo, ci integriamo con il team e ci prendiamo cura dei contenuti dalla strategia alla governance.<\/p>\n\n\n\n<div class=\"wp-block-buttons ext-animate--on is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--13\"><a class=\"wp-block-button__link wp-element-button\" href=\"#contatti\">Contattaci<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull is-style-ext-preset--group--natural-1--section has-tertiary-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-2abe6237 wp-block-group-is-layout-constrained is-style-ext-preset--group--natural-1--section--14\" id=\"founder\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--60);padding-right:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--30)\">\n<div class=\"wp-block-columns alignwide are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-88728ee8 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n<h2 class=\"wp-block-heading has-large-font-size\">Carmine Pellegrino<\/h2>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Content Designer<br>Founder e CEO, minuscola<\/p>\n\n\n\n<ul class=\"wp-block-social-links is-layout-flex wp-block-social-links-is-layout-flex\"><li class=\"wp-social-link wp-social-link-linkedin wp-block-social-link\"><a href=\"https:\/\/www.linkedin.com\/in\/pellegrinocarmine\/\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M19.7,3H4.3C3.582,3,3,3.582,3,4.3v15.4C3,20.418,3.582,21,4.3,21h15.4c0.718,0,1.3-0.582,1.3-1.3V4.3 C21,3.582,20.418,3,19.7,3z M8.339,18.338H5.667v-8.59h2.672V18.338z M7.004,8.574c-0.857,0-1.549-0.694-1.549-1.548 c0-0.855,0.691-1.548,1.549-1.548c0.854,0,1.547,0.694,1.547,1.548C8.551,7.881,7.858,8.574,7.004,8.574z M18.339,18.338h-2.669 v-4.177c0-0.996-0.017-2.278-1.387-2.278c-1.389,0-1.601,1.086-1.601,2.206v4.249h-2.667v-8.59h2.559v1.174h0.037 c0.356-0.675,1.227-1.387,2.526-1.387c2.703,0,3.203,1.779,3.203,4.092V18.338z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">LinkedIn<\/span><\/a><\/li><\/ul>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\"><em>minuscola<\/em> nasce dall&#8217;esperienza maturata come UX e Content Designer in anni di collaborazione con team di prodotto, agenzie e aziende.<\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">In un momento in cui l&#8217;intelligenza artificiale ha reso pi\u00f9 facile produrre contenuto in grande quantit\u00e0, sono convinto che ci\u00f2 che resta fondamentale sia <strong>comprendere i bisogni, le motivazioni, le aspettative delle persone<\/strong>: quelle che quel contenuto lo producono e quelle che lo usano. \u00c8 da questa comprensione che si costruisce la capacit\u00e0 di un&#8217;organizzazione di produrre contenuti che servono davvero.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-3 is-cropped wp-block-gallery-15 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"80\" data-id=\"1274\" src=\"https:\/\/www.minuscola.design\/wp-content\/uploads\/2026\/04\/Sky-bn-1.jpg\" alt=\"\" class=\"wp-image-1274\" srcset=\"https:\/\/www.minuscola.design\/wp-content\/uploads\/2026\/04\/Sky-bn-1.jpg 200w, https:\/\/www.minuscola.design\/wp-content\/uploads\/2026\/04\/Sky-bn-1-18x7.jpg 18w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"80\" data-id=\"1273\" src=\"https:\/\/www.minuscola.design\/wp-content\/uploads\/2026\/04\/FifthBeat-bn-1.jpg\" alt=\"\" class=\"wp-image-1273\" srcset=\"https:\/\/www.minuscola.design\/wp-content\/uploads\/2026\/04\/FifthBeat-bn-1.jpg 200w, https:\/\/www.minuscola.design\/wp-content\/uploads\/2026\/04\/FifthBeat-bn-1-18x7.jpg 18w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"80\" data-id=\"1275\" src=\"https:\/\/www.minuscola.design\/wp-content\/uploads\/2026\/04\/Rai-bn-1.jpg\" alt=\"\" class=\"wp-image-1275\" srcset=\"https:\/\/www.minuscola.design\/wp-content\/uploads\/2026\/04\/Rai-bn-1.jpg 200w, https:\/\/www.minuscola.design\/wp-content\/uploads\/2026\/04\/Rai-bn-1-18x7.jpg 18w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"80\" data-id=\"1276\" src=\"https:\/\/www.minuscola.design\/wp-content\/uploads\/2026\/04\/EY-bn-1.jpg\" alt=\"\" class=\"wp-image-1276\" srcset=\"https:\/\/www.minuscola.design\/wp-content\/uploads\/2026\/04\/EY-bn-1.jpg 200w, https:\/\/www.minuscola.design\/wp-content\/uploads\/2026\/04\/EY-bn-1-18x7.jpg 18w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"80\" data-id=\"1277\" src=\"https:\/\/www.minuscola.design\/wp-content\/uploads\/2026\/04\/MindTheBridge-bn-1.jpg\" alt=\"\" class=\"wp-image-1277\" srcset=\"https:\/\/www.minuscola.design\/wp-content\/uploads\/2026\/04\/MindTheBridge-bn-1.jpg 200w, https:\/\/www.minuscola.design\/wp-content\/uploads\/2026\/04\/MindTheBridge-bn-1-18x7.jpg 18w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"80\" data-id=\"1246\" src=\"https:\/\/www.minuscola.design\/wp-content\/uploads\/2026\/04\/OpenSpace-bn-2.jpg\" alt=\"\" class=\"wp-image-1246\" srcset=\"https:\/\/www.minuscola.design\/wp-content\/uploads\/2026\/04\/OpenSpace-bn-2.jpg 200w, https:\/\/www.minuscola.design\/wp-content\/uploads\/2026\/04\/OpenSpace-bn-2-18x7.jpg 18w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><\/figure>\n<\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-container-core-column-is-layout-ff1e87f5 wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image size-full has-custom-border is-style-ext-preset--image--natural-1--image-1--content-bottom is-style-ext-preset--image--natural-1--image-1--content-bottom--16\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/www.minuscola.design\/wp-content\/uploads\/2026\/06\/Carmine-Pellegrino-Founder-minuscola.jpeg\" alt=\"Carmine-Pellegrino-Founder-minuscola\" class=\"wp-image-1789\" style=\"border-top-left-radius:15px;border-top-right-radius:15px;border-bottom-left-radius:15px;border-bottom-right-radius:15px\" srcset=\"https:\/\/www.minuscola.design\/wp-content\/uploads\/2026\/06\/Carmine-Pellegrino-Founder-minuscola.jpeg 800w, https:\/\/www.minuscola.design\/wp-content\/uploads\/2026\/06\/Carmine-Pellegrino-Founder-minuscola-300x300.jpeg 300w, https:\/\/www.minuscola.design\/wp-content\/uploads\/2026\/06\/Carmine-Pellegrino-Founder-minuscola-150x150.jpeg 150w, https:\/\/www.minuscola.design\/wp-content\/uploads\/2026\/06\/Carmine-Pellegrino-Founder-minuscola-768x768.jpeg 768w, https:\/\/www.minuscola.design\/wp-content\/uploads\/2026\/06\/Carmine-Pellegrino-Founder-minuscola-12x12.jpeg 12w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull is-style-ext-preset--group--natural-1--section has-background-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-8870cb56 wp-block-group-is-layout-constrained is-style-ext-preset--group--natural-1--section--17\" id=\"domande\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--70);padding-bottom:var(--wp--preset--spacing--70)\">\n<div class=\"wp-block-group alignwide is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-ac985a46 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-7acc1fa0 wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">Domande frequenti<\/h2>\n<\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Proviamo ad anticiparti delle risposte. Se hai altre domande scrivici pure una mail a <mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-primary-color\"><strong>hello@minuscola.design.<\/strong><\/mark><\/h4>\n<\/div>\n\n\n\n<div data-wp-context=\"{ &quot;autoclose&quot;: false, &quot;accordionItems&quot;: [] }\" data-wp-interactive=\"core\/accordion\" role=\"group\" class=\"wp-block-accordion alignwide has-small-font-size is-layout-flow wp-block-accordion-is-layout-flow\">\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-18&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h3 class=\"wp-block-accordion-heading has-large-font-size\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-18-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" data-wp-on--keydown=\"actions.handleKeyDown\" id=\"accordion-item-18\" type=\"button\" class=\"wp-block-accordion-heading__toggle\" style=\"padding-top:var(--wp--preset--spacing--20);padding-right:0;padding-bottom:var(--wp--preset--spacing--20);padding-left:0\"><span class=\"wp-block-accordion-heading__toggle-title\">Che cos\u2019\u00e8 il Content Design?<\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h3>\n\n\n\n<div inert aria-labelledby=\"accordion-item-18\" data-wp-bind--inert=\"!state.isOpen\" id=\"accordion-item-18-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p class=\"has-small-font-size wp-block-paragraph\">Il Content Design nasce per rispondere ai bisogni reali delle persone, nel modo pi\u00f9 chiaro ed efficace possibile. In pratica, \u00e8 progettare contenuti basandosi su dati e prove, per offrire alle persone ci\u00f2 di cui hanno bisogno, nel momento giusto e nel formato pi\u00f9 adatto.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-19&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h3 class=\"wp-block-accordion-heading has-large-font-size\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-19-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" data-wp-on--keydown=\"actions.handleKeyDown\" id=\"accordion-item-19\" type=\"button\" class=\"wp-block-accordion-heading__toggle\" style=\"padding-top:var(--wp--preset--spacing--20);padding-right:0;padding-bottom:var(--wp--preset--spacing--20);padding-left:0\"><span class=\"wp-block-accordion-heading__toggle-title\">Cosa significa che un prodotto o servizio \u00e8 complesso?<\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h3>\n\n\n\n<div inert aria-labelledby=\"accordion-item-19\" data-wp-bind--inert=\"!state.isOpen\" id=\"accordion-item-19-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p class=\"has-small-font-size wp-block-paragraph\">La complessit\u00e0 pu\u00f2 nascere dalla tecnologia: un prodotto innovativo, difficile da spiegare e da raccontare a chi non ne conosce il funzionamento. Ma pu\u00f2 nascere anche dall&#8217;argomento: servizi legati al denaro, alla salute o ad altri temi delicati, dove le persone arrivano con dubbi, timori e aspettative alte. In entrambi i casi, i contenuti devono fare un doppio lavoro: spiegare e rassicurare, allo stesso tempo.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-20&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h3 class=\"wp-block-accordion-heading\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-20-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" data-wp-on--keydown=\"actions.handleKeyDown\" id=\"accordion-item-20\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\">Cosa posso aspettarmi da un progetto di Content Design?<\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h3>\n\n\n\n<div inert aria-labelledby=\"accordion-item-20\" data-wp-bind--inert=\"!state.isOpen\" id=\"accordion-item-20-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Dipende dal punto di partenza, ma in generale: contenuti pi\u00f9 chiari che guidano l&#8217;utente verso l&#8217;azione giusta, meno richieste di supporto, pi\u00f9 conversioni e una comunicazione che lavora nella stessa direzione del business.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-21&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h3 class=\"wp-block-accordion-heading has-large-font-size\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-21-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" data-wp-on--keydown=\"actions.handleKeyDown\" id=\"accordion-item-21\" type=\"button\" class=\"wp-block-accordion-heading__toggle\" style=\"padding-top:var(--wp--preset--spacing--20);padding-right:0;padding-bottom:var(--wp--preset--spacing--20);padding-left:0\"><span class=\"wp-block-accordion-heading__toggle-title\">Come capisco quale servizio fa per me?<\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h3>\n\n\n\n<div inert aria-labelledby=\"accordion-item-21\" data-wp-bind--inert=\"!state.isOpen\" id=\"accordion-item-21-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p class=\"has-small-font-size wp-block-paragraph\">Il pricing dipende dal tipo di problema e dalla profondit\u00e0 dell&#8217;intervento. Lavoriamo attraverso tre modalit\u00e0: il Content Design Sprint per interventi focalizzati di quattro settimane, l&#8217;Embedded Content Strategist per organizzazioni che vogliono lavorare sul sistema nel tempo, e la Content Discovery Call gratuita per chi vuole capire da dove iniziare.<\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">Il modo migliore per ricevere una proposta su misura \u00e8 partire dalla Discovery Call: analizziamo il tuo prodotto, esploriamo insieme il sistema che produce il contenuto e definiamo il percorso pi\u00f9 adatto alla tua situazione. \u00c8 gratuita e senza impegno.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-22&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h3 class=\"wp-block-accordion-heading\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-22-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" data-wp-on--keydown=\"actions.handleKeyDown\" id=\"accordion-item-22\" type=\"button\" class=\"wp-block-accordion-heading__toggle\" style=\"padding-top:var(--wp--preset--spacing--20);padding-right:0;padding-bottom:var(--wp--preset--spacing--20);padding-left:0\"><span class=\"wp-block-accordion-heading__toggle-title\">Vi occupate di copy marketing, tone of voice o brand voice?<\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h3>\n\n\n\n<div inert aria-labelledby=\"accordion-item-22\" data-wp-bind--inert=\"!state.isOpen\" id=\"accordion-item-22-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p class=\"has-small-font-size wp-block-paragraph\">Non in modo diretto. Il nostro focus \u00e8 sul linguaggio nel contesto d\u2019uso: messaggi, microcopy e testi che guidano l\u2019utente durante l\u2019interazione con un prodotto o servizio. Lavoriamo sul tone of voice solo quando serve a rendere i contenuti pi\u00f9 chiari, coerenti e comprensibili.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-23&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h3 class=\"wp-block-accordion-heading\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-23-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" data-wp-on--keydown=\"actions.handleKeyDown\" id=\"accordion-item-23\" type=\"button\" class=\"wp-block-accordion-heading__toggle\" style=\"padding-right:0;padding-left:0\"><span class=\"wp-block-accordion-heading__toggle-title\">Fate SEO o contenuti editoriali?<\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h3>\n\n\n\n<div inert aria-labelledby=\"accordion-item-23\" data-wp-bind--inert=\"!state.isOpen\" id=\"accordion-item-23-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p class=\"wp-block-paragraph\">No, non lavoriamo sull&#8217;acquisizione di traffico o sulla produzione di articoli. Ci concentriamo sul contenuto &#8220;di servizio&#8221;: quello che accompagna l&#8217;utente mentre usa un sito, un&#8217;app o un servizio digitale, aiutandolo a capire e a completare le sue azioni con facilit\u00e0. Quando \u00e8 necessario, possiamo occuparci di impostare i tuoi contenuti in modo SEO friendly e assicurarci che i risultati di ricerca siano coerenti con il tuo brand e non compromettano la fiducia dei tuoi potenziali utenti.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-24&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h3 class=\"wp-block-accordion-heading\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-24-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" data-wp-on--keydown=\"actions.handleKeyDown\" id=\"accordion-item-24\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\">Usate l\u2019AI?<\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h3>\n\n\n\n<div inert aria-labelledby=\"accordion-item-24\" data-wp-bind--inert=\"!state.isOpen\" id=\"accordion-item-24-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p class=\"wp-block-paragraph\">S\u00ec, utilizziamo strumenti di intelligenza artificiale generativa (GenAI), soprattutto per supportare ricerca e progettazione. Lo facciamo con un approccio critico: testiamo, valutiamo e riflettiamo continuamente sui limiti e sulle opportunit\u00e0 che questi strumenti offrono, con l\u2019obiettivo di migliorare processi e risultati. Per maggiori dettagli puoi leggere la nostra&nbsp;<a href=\"https:\/\/www.minuscola.design\/gen-ai-content-policy\/\">GenAI Content Policy<\/a>.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-25&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h3 class=\"wp-block-accordion-heading\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-25-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" data-wp-on--keydown=\"actions.handleKeyDown\" id=\"accordion-item-25\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\">Lavorate solo su siti e app o anche su processi e documenti interni?<\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h3>\n\n\n\n<div inert aria-labelledby=\"accordion-item-25\" data-wp-bind--inert=\"!state.isOpen\" id=\"accordion-item-25-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Lavoriamo principalmente su esperienze digitali (siti, app, gestionali) ma applichiamo i principi del content design anche a documenti interni (operativi o strategici) quando migliorano la chiarezza e l\u2019efficienza per chi li usa e li legge.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-26&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h3 class=\"wp-block-accordion-heading\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-26-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" data-wp-on--keydown=\"actions.handleKeyDown\" id=\"accordion-item-26\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\">Collaborate con altre figure del team (designer, dev, marketing)?<\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h3>\n\n\n\n<div inert aria-labelledby=\"accordion-item-26\" data-wp-bind--inert=\"!state.isOpen\" id=\"accordion-item-26-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Sempre. Il Content Design funziona meglio come parte di un processo collaborativo con UX, product design, ricerca utenti e sviluppo.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull is-style-default has-tertiary-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-b54b82fd wp-block-group-is-layout-constrained\" id=\"contatti\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--70);padding-right:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--70);padding-left:var(--wp--preset--spacing--30)\">\n<div class=\"wp-block-group alignwide is-horizontal is-content-justification-center is-layout-flex wp-container-core-group-is-layout-632ac8d7 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-836a97cd wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-center alignwide\">Prenota una call<\/h2>\n\n\n\n<p class=\"has-text-align-center has-medium-font-size wp-block-paragraph\">Compila il form o scrivici a <mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-primary-color\"><strong>hello@minuscola.design<\/strong><\/mark> per prenotare una call e capire insieme come migliorare i tuoi contenuti e il modo in cui vengono prodotti.<\/p>\n<\/div>\n<\/div>\n\n\n\n\n<div class=\"wpforms-container wpforms-block wpforms-block-f9889558-7780-40bc-8b90-b12bbbfb246b wpforms-render-modern\" id=\"wpforms-504\"><form id=\"wpforms-form-504\" class=\"wpforms-validate wpforms-form wpforms-ajax-form\" data-formid=\"504\" method=\"post\" enctype=\"multipart\/form-data\" action=\"\/en\/wp-json\/wp\/v2\/pages\/1634\" data-token=\"d85d9c2284c1095542357c0f61f0966f\" data-token-time=\"1789134937\"><noscript class=\"wpforms-error-noscript\">Please enable JavaScript in your browser to complete this form.<\/noscript><div id=\"wpforms-error-noscript\" style=\"display: none;\">Please enable JavaScript in your browser to complete this form.<\/div><div class=\"wpforms-field-container\"><div id=\"wpforms-504-field_1-container\" class=\"wpforms-field wpforms-field-name\" data-field-id=\"1\"><label class=\"wpforms-field-label\" for=\"wpforms-504-field_1\">Name <span class=\"wpforms-required-label\" aria-hidden=\"true\">*<\/span><\/label><input type=\"text\" id=\"wpforms-504-field_1\" class=\"wpforms-field-large wpforms-field-required\" name=\"wpforms[fields][1]\" aria-errormessage=\"wpforms-504-field_1-error\" required><\/div><div id=\"wpforms-504-field_2-container\" class=\"wpforms-field wpforms-field-email\" data-field-id=\"2\"><label class=\"wpforms-field-label\" for=\"wpforms-504-field_2\">Email <span class=\"wpforms-required-label\" aria-hidden=\"true\">*<\/span><\/label><input type=\"email\" id=\"wpforms-504-field_2\" class=\"wpforms-field-large wpforms-field-required\" name=\"wpforms[fields][2]\" spellcheck=\"false\" aria-errormessage=\"wpforms-504-field_2-error\" required><\/div>\t\t<div id=\"wpforms-504-field_3-container\"\n\t\t\tclass=\"wpforms-field wpforms-field-text\"\n\t\t\tdata-field-type=\"text\"\n\t\t\tdata-field-id=\"3\"\n\t\t\t>\n\t\t\t<label class=\"wpforms-field-label\" for=\"wpforms-504-field_3\" >us Anything (optional)<\/label>\n\t\t\t<input type=\"text\" id=\"wpforms-504-field_3\" class=\"wpforms-field-medium\" name=\"wpforms[fields][3]\" >\n\t\t<\/div>\n\t\t<div id=\"wpforms-504-field_6-container\" class=\"wpforms-field wpforms-field-text\" data-field-id=\"6\"><label class=\"wpforms-field-label\" for=\"wpforms-504-field_6\">Website (optional)<\/label><input type=\"text\" id=\"wpforms-504-field_6\" class=\"wpforms-field-large\" name=\"wpforms[fields][6]\" aria-errormessage=\"wpforms-504-field_6-error\" ><\/div><div id=\"wpforms-504-field_5-container\" class=\"wpforms-field wpforms-field-radio\" data-field-id=\"5\"><fieldset><legend class=\"wpforms-field-label\">Why contact us?<\/legend><ul id=\"wpforms-504-field_5\"><li class=\"choice-4 depth-1\"><input type=\"radio\" id=\"wpforms-504-field_5_4\" name=\"wpforms[fields][5]\" value=\"I&#039;d like to book a free Content Discovery Call\" aria-errormessage=\"wpforms-504-field_5_4-error\"  ><label class=\"wpforms-field-label-inline\" for=\"wpforms-504-field_5_4\">I&#8217;d like to book a free Content Discovery Call<\/label><\/li><li class=\"choice-2 depth-1\"><input type=\"radio\" id=\"wpforms-504-field_5_2\" name=\"wpforms[fields][5]\" value=\"I would like to work together\" aria-errormessage=\"wpforms-504-field_5_2-error\"  ><label class=\"wpforms-field-label-inline\" for=\"wpforms-504-field_5_2\">I would like to work together<\/label><\/li><li class=\"choice-3 depth-1\"><input type=\"radio\" id=\"wpforms-504-field_5_3\" name=\"wpforms[fields][5]\" value=\"Buy me a coffee\" aria-errormessage=\"wpforms-504-field_5_3-error\"  ><label class=\"wpforms-field-label-inline\" for=\"wpforms-504-field_5_3\">Buy me a coffee<\/label><\/li><\/ul><\/fieldset><\/div><div id=\"wpforms-504-field_7-container\" class=\"wpforms-field wpforms-field-textarea\" data-field-id=\"7\"><label class=\"wpforms-field-label\" for=\"wpforms-504-field_7\">Anything you&#039;d like us to know?<\/label><textarea id=\"wpforms-504-field_7\" class=\"wpforms-field-medium\" name=\"wpforms[fields][7]\" aria-errormessage=\"wpforms-504-field_7-error\" ><\/textarea><\/div><script>\n\t\t\t\t( function() {\n\t\t\t\t\tconst style = document.createElement( 'style' );\n\t\t\t\t\tstyle.appendChild( document.createTextNode( '#wpforms-22-field_3-container,#wpforms-504-field_3-container { position: absolute !important; overflow: hidden !important; display: inline !important; height: 1px !important; width: 1px !important; z-index: -1000 !important; padding: 0 !important; } #wpforms-22-field_3-container,#wpforms-504-field_3-container input { visibility: hidden; } 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src=\"https:\/\/www.minuscola.design\/wp-content\/plugins\/wpforms-lite\/assets\/images\/submit-spin.svg\" class=\"wpforms-submit-spinner\" style=\"display: none;\" width=\"26\" height=\"26\" alt=\"Loading\"><\/div><\/form><\/div>  <!-- .wpforms-container --><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Trasformiamo la complessit\u00e0 in contenuti che funzionano per i tuoi utenti e per il tuo business Aiutiamo aziende con prodotti o servizi complessi a progettare contenuti che servono agli utenti, migliorando il sistema che li produce.Lo facciamo attraverso interventi mirati che abilitano un cambiamento reale e duraturo. Il nostro approccio I problemi di contenuto hanno [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-with-title","meta":{"footnotes":""},"class_list":["post-1634","page","type-page","status-publish","hentry"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"Aiutiamo le aziende a progettare contenuti che servono agli utenti, migliorando il sistema che li produce. 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